# Brand mentions

People talking about a brand in public — yours, or someone else's.

## What it watches

LinkedIn posts that **mention a brand**: your own, a competitor's, a category leader's. Being talked about is the signal — a question, an experience, a comparison — and who is doing the talking is exactly what you want to know.

## Who becomes the lead

The **authors** of the mentioning posts. A person signal: they wrote about the brand themselves, and messaging may pick up on that post.

## What you configure

- The brand to track: a company page, or a person.
- The time window: last 24 hours, week, or month.
- The regular gates, all off by default.

## Syncing

Recurring — daily or weekly per row, plus Sync now.