Signals
Competitor lead generation
Everyone reacting to a competitor's posts is shopping in your category right now.
What it watches
A competitor's LinkedIn page. Every sync picks up who reacted to or commented on their recent posts.
Who becomes the lead
The engagers — the people around the competitor, not the competitor itself. A person signal: they reacted or commented themselves, and messaging may reference that engagement.
What you configure
The competitor: their company page, or a person who works there.
Who can become a lead
The full set of questions — who may become a lead, and HubSpot — nothing narrowed until you narrow it.
Syncing
Recurring — daily or weekly per row, plus Sync now.