Signals
Activity of competitor sales
Follow where a competitor's sales people are active, and see the accounts they're working.
What it watches
The public LinkedIn activity of a competitor's sales people. Where they react and comment is where they're selling — and the authors of the posts they engage with are the accounts on their radar.
Who becomes the lead
The author of the post a competitor's salesperson engaged with. A person signal: the author posted themselves, so messaging can reference their post — never the competitor's activity around it.
What you configure
The competitor's sales people to follow.
Who can become a lead
Only the HubSpot gate, and it's on by design: here the signal is the question of whether you already know this account. The other gates wouldn't sharpen anything — the interesting output is exactly the accounts that are new to you.
Syncing
Recurring — daily or weekly per row, plus Sync now.